The Impact of Cosmetic Brands towards Female Consumers Perception and Literature review

The Impact of Cosmetic Brands towards Female Consumers Perception and Behaviour - Literature round Examplewill be discussed in the subject field, the country and the world at large has undergone rapid modernisation and growth with women becoming much involved in society, as sound as an increasingly stiff movement among the younger women towards the sue of cosmetics in coping with cultural and social changes. These trends tend to put more emphasis on female appearance, particularly among educated women, which informs the choice of respondents between the ages of eighteen and forty (Chorlton,1988).The inquiry study will also seek to enrich current literature, while also providing additional training about women in UK society to the cosmetics sector and other retailing sectors, as well. The information produced by this study should be of value to marketers in the identification of opportunities, which will ensure improved resource-use efficiency, especially in affinity to the pe rceptions and buying behavior of consumers, such as selling and promotional efforts, product features, consumer targeting, and market segmentation. On this basis, this look paper will seek to pursue several objectivesThe strategy used by brands that are well known in introducing product categories to the market can be referred to as brand extension lieu (Tuskej & Podnar ,2010). Many companies use the strategy as a way of strengthening their brand equity and fashioning it more influential. According to Alav & Zeynali (2013), an effective strategy for brand extension should strengthen the image and name of its get up brand. Brand extension also influences the consumers perceptions and attitudes roaring towards the extended brand (Sundaram & Webster ,2009). According to Berger (2011), a roaring brand image will enhance the consumers ability to identify needs that can be satisfied by the brand, while also differentiating it from competitors and improving the probability of the con sumer purchasing the product. By maintaining a favorable brand image, companies and their products, will