The Engineers Thumb Essays

The Engineers Thumb Essays The Engineers Thumb Paper The Engineers Thumb Paper The setting for The Engineers Thumb is also a secluded house in the dead of night. Again this helps add to the tense atmosphere, as the night is thought to heighten emotions. During the night it is harder to see, and many perceive this as potentially dangerous. Colonel Lysander Stark specifically requests that Hatherly come in the middle of the night so that he was not seen. Along with the fact that they did not want their money scam to be discovered by an engineer coming to the house, this would also be the ideal time for them to commit a murder if need be as, just like in The Speckled Band, nobody would be around to help the victim or hear the crime come to pass. The fact that when they walk into the house it is pitch black makes us feel tense, as the colonel could do anything he pleased to the young engineer at this point. The hysterical woman that tries to help the engineer before his ordeal even starts, puts us the reader on edge, as she would not be in the frightful state that she is in, if she did not fear something terrible. Consequently we fear something terrible is going to happen, hence suspense is created. In both stories the major and most dramatic moments occur during the night, in remote locations. Personally I felt that the description of the setting and atmosphere was more intense in The Speckled Band, especially when Helen Stoner was describing her sisters death. There are also other aspects, which I felt added to the suspense through creating setting and atmosphere. Throughout both stories when tension is at its utmost, Conan Doyle employs other effective uses of language and techniques. One that I noticed he used particularly frequently when tensions were high, was alliteration. I sprang from my bed, wrapped a shawl round me, and rushed into the corridor. Conan Doyle used this technique at almost every period when tension was high. A further example of this from The Engineers Thumb, is when the young woman attempts to warn the engineer of the dangers he is about to face. She held up one shaking finger to warn me to be silent, and she shot a few words of broken English at me. Throughout both stories Doyle uses a great deal of alliteration and in my opinion it is one of the most effective literary techniques to heighten tension and suspense. As the reader, it really puts you on edge, as the words sound sharper and more intense. The language Watson uses to describe the state and physical appearance of Helen Stoner helps to create mystery and suspense. She is fairly young, however the description we are given of her, suggests she has been through some terrible ordeal. Her face was all drawn and gray, with restless, frightened eyes. This description adds suspense to the story as we are concerned for her and are anxious to find out what has troubled this young woman so terribly. Doyle also uses a simile in which he compares her to, some hunted animal. Helen Stoners physical description reflects her emotional state. From her appearance Watson and Holmes could clearly see that she was in a pitiable state of agitation. She acts in a melodramatic manner, which I personally felt was too over-the-top. Dr Roylotts character is one that verges on mania. We are aware almost from the beginning that Roylott is the villain. His physical description again mirrors his emotional state. The portrayal that Watson relays to the reader when Roylott visits them is vivid. He is described as a huge man dressed in the peculiar mixture of professional and agricultural clothes. This is a strange combination, however Roylott is a very atypical man. We are told that he is marked with every evil passion and this alone is a particularly large clue as to the fact that he is clearly the villain. Previously we have learnt that Roylott beat his native butler to death so he is obviously a very volatile man. This kind of remark adds to the sense of suspense, as we know that a young woman has to live alone with this man who is uncontrollable in his anger. He is a doctor and intelligent man, but the Victorians see him as the villain and quite possibly blame his mania on his long stay in the tropics. Indians are bound to lead him into bad habits. He has become a recluse and therefore a social outcast. This makes him, therefore, the perfect person to play a villain in a Victorian short story. Victor Hatherly is the victim in The Engineers Thumb. This is obvious from his horrific injury and the fact that he is not quite stable. When he meets Watson he breaks out into an hysterical outburst which, according to Holmes, comes when some great crisis is over. This comment creates a sense of mystery as we want to know what has happened to this man, and also suspense as it must have been something terrible to get him into the state he is in. He is young, lives completely alone and is fairly new to owning his own business. Therefore he could be seen as vulnerable. Obviously the colonel adopted this attitude as he deceived him, and managed to get the young man to work for him even though the conditions he was offered were very suspicious. The character of the Colonel Lysander Stark is an obvious choice for that of the villain. As is already apparent, villains in Victorian stories were played by social outcasts, people who were not from within our own society. One is at once reminded of a stereotypical colonel, a cruel harsh person with militaristic cruelty at heart. He is depicted as a model villain. He has a German accent, which was, and still is, a very common nationality for stereotypical villains of stories such as this. The engineer describes him as a man rather over middle size just like Roylott. Conan Doyle creates stereotypical characters. The people who visit Sherlock Holmes are always clearly the victims of crime. This can be determined by the melodramatic manner with which they act and from the vivid descriptions of the way they look. Both Helen Stoner and Victor Hatherly could be perceived as vulnerable people, as Helen is a young woman living with a daunting stepfather, and Victor is a young man with not a lot of experience living alone. The melodramatic manner with which they act is epitomized well here. Helen Stoner, in The Speckled Band explains that it is not cold which makes her shiver, but fear, Mr Holmes it is terror. Similarly when Victor Hatherly in The Engineers Thumb first convenes with Watson he breaks into a hysterical outburst. Conan Doyle exaggerates physical characteristics to heighten the sense of battle between good and evil, as is typical of Victorian short stories. Conan Doyle also uses the characters physical appearance to emphasise their emotional state. Helen Stoners hair has gone prematurely grey, and Conan Doyle compares her restless, frightened eyes, to some hunted animal. This simile adds suspense as we are reminded that Roylott is trying to kill her. Personally, I thought this aspect of the story was a little predictable, however I felt that this was maybe a good thing as it meant the readers had something to go on when trying to deduct their own conclusions from the story. Similarly, the villains are clear from the outset and obvious outsiders. In both stories they are large men who do not seem to be vulnerable in anyway. Again the emotional state is emphasised by their appearance, but I felt this was more so The Speckled band. In The Speckled Band we learn a great deal about Dr Roylott from Helen Stoner, and then he visits Holmes and Watson. It is very clear that he is of a volatile nature, and has an uncontrollable temper. However in The Engineers Thumb the colonel is a bit of an unknown quantity. All we really learn about him is that he is tall and of an exceeding thinness. Obviously we are aware that he has something to hide, as he is very suspicious and questioning. During Helen Stoners account in The Speckled Band she tells Holmes that on the nights leading up to her sisters death Julia, her sister, heard a whistling sound at about three in the morning, and on the night of her death she too heard it followed by some metallic sound. This sort of detail helps build up a sense of mystery and encourages the reader to read on, because it is obvious that we are being given clues. We want to know what happened to this poor girl, but we also want to be the one who discovers the cause of her death. There are various other details that also build up the mystery in Helens account such as the fact that Julia had locked her door but when Helen heard her scream and went to help the door was unlocked. Although this detail creates a deeper sense of mystery it also acts as a small decoy as to the actual cause of Julias death. The fact that as Julia is dying she stabs her finger towards Roylotts room and screams Oh my God! Helen! It was the band! The Speckled band! This more than anything creates mystery, as we all want to know what this speckled band is and how it could possibly have played a part in this womans death. When Holmes visits Stoke Moran in The Speckled Band to find some clues that will help with the investigation of this murder, he makes some strange observations. In my opinion these observations add to the suspense the reader feels. The first of these is that Helen seems to have had to move rooms for no apparent reason. Although Roylott tells her it is because repair work is being done, there does not appear to be anything to repair and there are no workmen around. In Julias former room Holmes discovers that the modern looking bell pull, which already appears to be out of place amongst the other more antique furniture, is actually fake. Secondly he notices that these is a ventilator that provides a connection between Dr Roylotts room and the room Helen is now sleeping in, the murder scene. Holmes appears to be perplexed as he rightly says, what a fool a builder must be to open a ventilator into another room, when, with the same trouble he might have communicated with the outside air. The fake bell pull was connected to a hook just above the ventilator and the tassel at the end of the rope lay on top of the pillow on Julias old, Helens new bed. A further abnormal characteristic about the room was the fact that the bed was clamped to the floor and therefore always remained in that same position and was always in the same place in relation to the bell pull and ventilator. Then when the company of Helen Holmes and Watson move into Roylotts room Holmes makes some further interesting observations. There is a small saucer of milk in the room on, even though the only cat Roylott owns is a cheetah. Holmes also expresses an interest in a locked safe, a dog lash that was peculiarly tied and a chair. All these elements add suspense, as we are aware from these observations that her death was definitely deliberate. Suspense is created as we want to know why and how, we are also becoming aware at this point that Holmes has solved the mystery, and as the reader we want to do the same. The story of The Speckled Band is told through a variety of different people. Watson is the narrator, and is used by Doyle to relay all the information Holmes discovers to the reader. However there is a large portion where Helen Stoner is the storyteller. In The Engineers Thumb Watson keeps his role as the narrator, but the bulk of the story is the engineer explaining his ordeal. Both stories are similar in this way with the victims of crime telling a large bulk of the story through explaining to Holmes and Watson. Personally I found it quite unusual to read a complex story with so much speech. At the end of The Speckled Band Holmes and Watson enter Stoke Moran. Their journey across the grounds was full of trepidation as they were reminded, by the sight or Dr Roylotts baboon, of the cheetah that was also roaming at liberty. When they finally found themselves in the room Helen was supposed to be sleeping in they sat silently wide-awake, as the slightest sound could jeopardise the whole plan, and falling asleep could endanger their lives. This point in the story is riddled with suspense as both Holmes and Watson sit in a state of nervous tension. As the reader, we anticipate the intense excitement that is to ensue. The climax of the story occurs when Dr Roylott once again tries to murder his stepdaughter by standing on a chair and putting the poisonous snake through the ventilator so that it could crawl down the bell rope and bite Helen Stoner. However unknown to Dr Roylott, Watson and Holmes, who were anticipating this attack, are waiting. As the snake slithers down the bell-pull, Holmes launches his assault as he lashed furiously with his cane at the bell-pull. All this action that is taking place, unbeknown to Dr Roylott, is actually to culminate in his death, as the snake escapes from the fury of Holmes and returns to bite its master. There is clearly a moral to this story, as Roylott eventually gets his comeuppance. This is typical of the Victorian morality as good always overcomes evil. As Holmes puts it, Violence does, in truth, recoil upon the violent, and the schemer falls into the pit which he digs for another. Roylott was a murderer and therefore, in respect of Victorian morality, must die. Holmes states In this way, I am no doubt indirectly responsible for Dr Grimesby Roylotts death, and I cannot say that it is likely to weigh very heavily upon my conscience. In the The Engineers Thumb the ending is very different, as the facts evolve throughout the story. At the end of the Engineers narrative the Engineer finds out about the colonels money making scam. The colonel reacts badly to this and tries to kill him by locking him in the room where they press the money. The colonel then wickedly turns on the machine in an attempt to kill the young engineer, as we later find out he did to the previous engineer. Thankfully the engineer finds another door and escapes. Personally, I find this twist in the tale rather disappointing, as I think it is a rather easy way out for the author. The hysterical woman tries to help him to escape by taking him to a room and assisting him in climbing out of the window. However the colonel tries to prevent his escape by trying to chop him to pieces with an axe. The engineer was quick enough to narrowly escape death but not quick enough to escape with his thumb. As he becomes aware of his gruesome injury, he faints in the bushes and wakes up by the railway station, to his surprise, as he was under the impression that he was twelve miles away and the colonel was trying to kill him. Once he had finished his narrative, Holmes, Watson, the engineer and two police officers from Scotland Yard, went to try to locate the scene of the crime and the criminals involved. Holmes uses his deductive skills in concluding that, as the horse, which took the engineer to the colonels house, was fresh, it cant have travelled twelve miles previously. Therefore he immediately locates the house, much to the astonishment of his companions. However the house is on fire as the lamp, which the engineer used to examine the machine, was not put out. Unfortunately the occupants had already left, taking their fake money with them, but their machine was destroyed. Again there is clearly a moral to this story, i. e. that it is unacceptable to meddle in affairs, which you may suspect to be immoral or illegal. Holmes told the engineer that he had gained experience and he also had a certain degree of revenge on the criminals, as it was most probably his oil lamp that destroyed their house and money-laundering machine. Throughout both stories Arthur Conan Doyle creates mystery and suspense with a use of various techniques. He uses language to create character and atmosphere. Doyle uses a combination of melodrama, vivid descriptions of atmosphere, setting and character along with language and various literary devices to build up a sense of mystery and suspense in both short stories. In conclusion, with his Holmes stories, Doyle did two things: he established the conventions of the detective story genre, and he achieved enormous popularity because the world and action of the stories reflected the values of their late Victorian audience. In each story good overcomes evil and this is vital for a popular short story in the Victorian era, as this reflected Victorian morality. At the time Sherlock Holmes was introduced society was confident in its industrial and imperial force, valuing science and rationality. Everyone was conscious of a relentless improvement in all aspects of life stemming from the power and prosperity society was experiencing. Whatever problems threatened their society, including crime, could be solved by rational means. Holmes demonstrated this, and readers responded with a love for the character. This link, between the values of a society and the methods and values of its crime solvers, has endured in crime fiction ever since.

Levels of Measurement Worksheet With Solutions

Levels of Measurement Worksheet With Solutions Data can be classified into one of four levels of measurement.   These levels are nominal, ordinal, interval and ratio. Each of these levels of measurement indicates a different feature that the data is showing. Read the full description of these levels, then practice sorting through the following. You can also look at a version without answers, then come back here to check your work. Worksheet Problems Indicate which level of measurement is being used in the given scenario: SOLUTION: This is the nominal level of measurement. Eye color is not a number, and so the lowest level of measurement is used. SOLUTION: This is the ordinal level of measurement. The letter grades can be ordered with A as high and F as low, however, differences between these grades are meaningless. An A and a B grade could be separated by a few or several points, and there is no way of telling if we are simply given a list of letter grades. SOLUTION: This is the ratio level of measurement. The numbers have a range from 0% to 100% and it makes sense to say that one score is a multiple of another. SOLUTION: This is the interval level of measurement. The temperatures can be ordered and we can look at differences in the temperatures. However, a statement such as A 10-degree day is half as hot as a 20-degree day is not correct. Thus this is not at the ratio level. SOLUTION: This is also the interval level of measurement, for the same reasons as the last problem. SOLUTION: Careful! Even though this is another situation involving temperatures as data, this is the ratio level of measurement. The reason why is that the Kelvin scale does have an absolute zero point from which we can reference all other temperatures. The zero for the Fahrenheit and Celsius scales is not the same, as we can have negative temperatures with these scales. SOLUTION: This is the ordinal level of measurement. The rankings are ordered from 1 to 50, but there is no way to compare the differences in rankings. Movie #1 could beat #2 by only a little, or it could be vastly superior (in the critics eye). There is no way to know from rankings alone. SOLUTION: Prices can be compared at the ratio level of measurement. SOLUTION: Even though there are numbers associated with this data set, the numbers serve as alternate forms of names for the players and the data is at the nominal level of measurement. Ordering the jersey numbers makes no sense, and there is no reason to do any arithmetic with these numbers. SOLUTION: This is the nominal level due to the fact that dog breeds are not numeric. SOLUTION: This is the ratio level of measurement. Zero pounds is the starting point for all weights and it makes sense to say The 5-pound dog is one quarter the weight of the 20-pound dog. The teacher of a class of third graders records the height of each student.The teacher of a class of third graders records the eye color of each student.The teacher of a class of third graders records the letter grade for mathematics for each student.The teacher of a class of third graders records the percentage that each student got correct on the last science test.A meteorologist compiles a list of temperatures in degrees Celsius for the month of MayA meteorologist compiles a list of temperatures in degrees Fahrenheit for the month of MayA meteorologist compiles a list of temperatures in degrees Kelvin for the month of MayA film critic lists the top 50 greatest movies of all time.A car magazine lists the most expensive cars for 2012.The roster of a basketball team lists the jersey numbers for each of the players.A local animal shelter keeps track of the breeds of dogs that come in.A local animal shelter keeps track of the weights of dogs that come in.

Developing Leadership Term Paper Example | Topics and Well Written Essays - 1250 words

Developing Leadership - Term Paper Example This means that training is necessary in developing leadership competencies (Conger, 1993). Every individual has the capacity to develop their own leadership skills. However, achieving this is not rosy and requires one to be focused, practical and persistent. These are illustrated using the leadership ideas and traits discussed hereunder. Leadership Ideas A good leader must have leadership ideas for an organization or business to succeed. This calls for responsibility which sometimes calls for one to piss people off according to Powell. Powell asserts that good leadership entails being responsible for the general welfare of the team. This means that not everybody will be pleased by all the decisions and actions of a leader. Sometimes, people get furious and angry with the leader for the decisions that they make (Powell, n.d.). In this respect, a leader should learn to act honorably. Powell compares getting everyone to like the leader’s stand with mediocrity. This means that, a s a leader, one will have to face tough decisions, avoid confrontation with people who are supposed to be confronted, and refrain from giving rewards based on performance since some workers may get upset. When a leader tries to impress everyone, he/she ends up annoying individuals who are the most creative and productive in the organization. Therefore, as a leader, one must sometimes piss people off under his leadership for the organization to succeed. Powell also cautions leaders to be wary of those under their leadership who stop engaging them in decision making or reporting problems. He notes that this is a sign of leadership failure (Powell, n.d.). As such, it is necessary for leaders to give room for communication and consultations by removing barrier that may hinder juniors from airing out their views. He goes ahead to assert that real leaders make themselves available and accessible. They also recognize the efforts and problems facing underlings since even they demand high st andards. Powell notes that creating a barrier in an organization does no good and leads to the organization’s failure. Therefore, a good leader should create an atmosphere where problem analysis overrides blame. Powell reveals that leaders should never be buffaloed by elites and experts (Powell, n.d.). This is because experts tend to posses more knowledge than judgment. Elites, on the other hand, become congenital to an extent that they create hemophiliacs that vanish with time. Therefore, an organization can perform well whether or not there are elites and experts in it. What matters is that, as a leader, one needs to be vigilant and proactive (Powell, n.d.). The other leadership idea found from Powell is that leaders should never be afraid of challenging the pros, even in their own backyard (Powell, n.d.). He notes that as a leader one needs to learn from those who support them, keenly monitor them, and seek them out as advisers and partners. He, however, cautions that even the pros may have leveled out in terms of their skills and learning. This means that leadership is not just being built on blind obedience to everyone, but good leadership promotes everyone’s evolution. Good leaders never ignore details. This means that they must remain vigilant all the times. In this regard, a good leader should ensure that all the activities of an organization are executed at the right time and in the precise way. Powel notes that good leadership also

Smartphones and law Coursework Example | Topics and Well Written Essays - 250 words

Smartphones and law - Coursework Example He further mentions other distractive acts such as rain drops of a vehicle window or even taking a cup of coffee while driving. He later points out a case where a driver has been charged with using a Smartphone map while driving; the driver as indicated by the author appealed to the court that the use of smart phone maps was not illegal in accordance to the law. However, the judge as depicted in the article considered the act illegal in relation to the Michigan Distracted Driving laws. Consequently, the author of the article points out a number of issues that need to be taken into consideration by legislatures when formulating traffic laws; he proposes a comprehensive approach that involves proper research before the implementation of any law. The author in the article also suggests that laws should not be formulated through unstudied opinions. Judge rules using smartphone maps while driving illegal - CNN.com. (n.d.). CNN.com International - Breaking, World, Business, Sports, Entertainment and Video News. Retrieved April 28, 2013, from

Marketing Strategies of Newspapers Essay Example for Free

Marketing Strategies of Newspapers Essay The newspaper market, like other markets have become competitive to the extent that survival requires a lot of creativity and innovation in the way the business is conducted. This is the situation in which the three major newspapers on the Zambian market, i.e the Post, the Times of Zambia, and the Zambia Daily Mail newspapers find themselves. Currently, the Post newspaper is the market leader with a market share of eighty percent (80%), the Times of Zambia newspaper and the Zambia Daily Mail, together with the rest of the other newspapers share the remaining twenty percent (20%). For this study, the focus is on three newspapers, The Post which is a privately owned newspaper and the Times of Zambia and the Zambia Daily Mail which are stated owned newspapers. The difference in performance amongst these three newspapers has also been reflected in the differences in the readership of the three (3) newspapers which is indicated below. Source: Synovate Research Center 2005 For any of these papers to gain competitive advantage and long term profitability, there is need to come up with a proper business approach. One such approach is a proper understanding and management of the common business parameters like the quality of the product, the pricing of the product, the distribution of the product, and the promotion of the product. A newspaper firm can then formulate appropriate differentiation strategies based on the above parameters which are commonly known as the four ‘Ps’ of the marketing mix (Kotler, 2003:15). The discrepancies in the market share prompted the researcher to look at the business management aspect of the three newspapers, i.e.how they were applying and using the four ‘Ps’ of the marketing mix. The aim was to determine how the three newspapers were utilizing the elements of the marketing mix in order to gain competitive advantage on the Zambian market. Essentially, this is a comparative study which looks into how the three newspapers were utilizing the marketing mix to increase their market shares. The study was expected to reveal the differences in the usage of the marketing mix and show whether this had a significant impact on the market shares of the three papers. This is not withstanding the fact that the performance of an entity is dependent on the various functional areas of business management. However, in this particular case, what was being put to test was the functional area of marketing, and in this case the application of the elements of the marketing mix. The liberalization of the Zambian economy in 1991 saw the emergence of various entities on the Zambian market. This included the print media. The Post newspaper is one such paper that emerged as a private owned newspaper. Prior to 1991, there were mainly two dominant papers, i.e. the Times of Zambia, and the Zambia Daily Mail newspapers. For this study, the focus was on one private newspaper, i.e the Post newspaper, and the state owned newspapers, i.e. The Times of Zambia and the Zambia Daily Mail newspapers. Currently, on the Zambian market, the Post newspaper is the market leader with a market share of eighty (80%) percent by far surpassing the Times of Zambia and the Zambia Daily Mail which fall into the remaining twenty (20%) percent. This poses the question of why should a newly born newspaper, i.e the Post Newspaper, out match the old newspapers like the Times of Zambia and the Zambia Daily Mail newspapers. Obviously, the market share has to do with the acceptability of the paper. And from a business management point of view, this acceptability is dependent on the paper’s marketing strategies which are based on the marketing mix. Hence the reason for the research in this area. The history of each of the above stated newspapers is as follows: †¢The Times of Zambia newspaper The Times of Zambia is a national daily newspaper published in Zambia. During the colonial period this newspaper was known as The Northern News. It was founded in 1944 as a twice-weekly newspaper aimed at a European readership, owned first by Roy Welensky and then by the South African newspaper chain Argus. Argus then sold the paper to Lonhro, under which it was renamed the Times of Zambia on 1 July 1965. Lonhro had just bought out Heinrich Brewery which had briefly operated a daily, The Zambia Times and weekly Zambia News. Criticism of the government under the editorship of Dunston Kamana in the early 1970s and the change of the government to a one party state led to the purchase of Times of Zambia by the United National Independence Party (UNIP) government who then appointed its own editor, Vernon Mwaanga, in 1972. When the Movement for Multiparty Democracy (MMD) came to power in November 1991, it went to court claiming UNIP had illegally taken over the newspapers. The courts found in favour of the MMD, and ruled that the papers ownership be transferred to the Zambian Government. The Times of Zambia is now owned by the Zambian Government. After the independence of Zambia in 1964, the print media was run by the private sector with Times of Zambia then been published by Lonrho and the name Daily then Central African Mail was run by Scott and Astor. In 1969 it was purchased by the ruling United National Party (UNIP) (Banda, 2004). In 1983, the newspaper industries along with most other industries were nationalized as part of government’s humanism. The two newspapers were then turned into government companies and heavily subsidized by the government. In 1990, there was the introduction of multiparty government and an open, market –driven economy. Privately owned newspapers were reintroduced and according to the National Archives (2003) 137 publications, both newspapers and magazines, were registered between 1991 and 2002. Most of the registered newspapers were either aborted or died soon after the first few issues. The cover price of the newspapers has remained the same in Zambia at K3000.00 with new newspapers coming in and offering a lower price and then failing to survive all together. The other sources of income for newspapers are through the advertising which has grown with newspapers getting more and more expensive. This case research is intended at studying the various marketing strategies used by newspaper companies in Zambia and how they can increase competiveness. My aim is to find out the current marketing strategies of the major newspapers in Zambia, namely The Post, Daily Mail, Times of Zambia, The Guardian and The Mirror. The purpose of the study is to understand the current marketing strategies and come up with recommendations to increase competitiveness in this sector. 1.2 Background to the study After the introduction of the multi-party system and the subsequent liberalization of the economy, in Zambia, in 1991, the country saw the emergence of various types of privately owned newspapers in addition to the two regular newspapers, i.e The Times of Zambia and the Zambia Daily Mail. In all, the mid 1990s, there were several privately owned newspapers in addition to the two regular state owned newspapers stated above. What transpired is that some private newspapers came and went, whilst the two state owned newspapers have failed to be competitive and increase their market shares, but they have survived through Government subsidies. However, one privately owned newspaper, the Post Newspaper, has continued to grow its market share and today it is the market leader in its relevant market. The question of interest to the researcher is to determine the type and effectiveness of the marketing strategies that the Newspapers are using to increase their market share in the relevant markets. 1.3 Research Problem  Since the Liberalization of Zambia’s economy in 1991, several private newspapers have emerged to join the already existing state owned ones. However, most of the privately owned newspapers have collapsed, and the two state owned ones are failing to increase their market, but are surviving on Government subsidies. But one private newspaper, the Post, has continued to thrive to become the market leader. There is still very little competition in this industry with only a few as newspapers surviving and one major newspaper The Post is getting 80% of the market share (Banda 2004). Given this background, the researcher wants to determine the type of marketing strategies newspapers use, and the extent to which these marketing strategies are effective. Consequently, this will help the managements of the newspapers to improve their marketing strategies so as to provide quality services to their customers, and thereby increase their market share and competitivene ss.

Great People :: miscellaneous

Great People Only great men are marked with great faults.† This quotation from â€Å"Maxims† was written by La Rochefoucauld. He states that people with nobility of their minds create many mistakes throughout their lives. This quotation is only partially correct, people do indeed have faults but it is these faults that restrict them from being great. Every person has done unpleasant acts that disassociate them from being a great person. Each day, people break society's norms or rules and most feel they have done nothing wrong. A man who has sex with the under aged girl has a justification for his actions. He tells himself that she knew what she was getting into even though he did actually rape her. Just as a man with his wife’s blood on his hands justifies that she deserved her punishment for not following his rules. Everyone breaks some form of laws through out the day. People who do not see themselves as criminals break laws, for instance the average speeder or traffic light runner. These people are in a hurry and do not want the hassle of stopping or slowing down instead they go on and have an accident. Each person has their own way of justifying their actions. Most people blame someone else for their own actions because to them they did nothing wrong. While others compare their actions to the actions of others who did a deed far worse than theirs. With this constant justification of our negative traits peoples' views of reality begin to become distorted and lost. With distortion of reality the whole society begins to shift into a greatless nation of sinners. Some people who are thought of being great discover inventions that injure or take others’ lives. For example Albert Einstein, he was the discoverer of atomic energy. This energy has been used to devastate entire cities and kill uncountable numbers of people. Atomic energy emits a massive amount of radiation that pollutes our air, water, and land leaving large areas inaccessible for years to come. Is this the work of a great individual? No, a great person would not create something that would be this destructive. Albert Einstein obviously did not know the full extent of his discovery. He did not take the time to completely research all the possibilities and consequences that came with his findings. So in other words the human race is still paying for his mistakes.

Incorrigible Children Book Essay

In the beginning of the book, the main characters start to make progress towards their goals. When Alexander is trying to learn his name the closest he can come to is â€Å"Loyally† (55). Even if Alexander did not get his name correct, I?s hard to pronounce his name. Alexander hard work may have not gotten him to his goal, but it was an improvement from howling. After a long day of working on not chasing squirrels, â€Å"The children would quiver and tremble†¦ But they were soon able to resist actually chasing the squirrels for whole minutes at a time† (89). All the children tried very hard.Along with the children's hard work they improved on kicking their squirrel chasing habits. The beginning of the book, the main character goals are becoming slightly closer As the book progresses the main characters determination has started to pay off. Lady Constance was somewhat pleased when Penelope told her the children†Ã¢â‚¬ ¦ Have learned the words for many common it ems, such as ball, doily and so forth† (70). Lady Constance is seeing improvements in the children because of Penelope' work toward the kids. If it wasn't for Pongee's interest in the kids there would be no improvement in their education.The kids not know enough words to be creative and recite a poem that goes, â€Å"Moon, moon, moon. Night, no moon? Dark. Night, yes moon? Light! Yes, moon! Ahwooooo† (92). Penelope is thrilled to know that the poetry she has read the children has inspired them to creativity is proving that the kids are starting to live normal-sis lives. As the book progresses what the main characters have done is starting help them. At the end of the book the main characters realize that hard work really does pay off. â€Å"Alexander. Please to make your acquaintance† (193).Alexander has earned to talk and is greeting guests at the Lady and Lord's Christmas party. At the beginning of the book, Alexander could not talk at all. In the beginning of the book progress is made to completing the goals Penelope has set for the children. Later on in the story some of the smaller goals have been met in civilizing the children. Finally at the end of the book, all of the hard work paid off and the children have taken the first step to becoming more like normal children. Mayors Wood used her book, The Incorrigible Children of Gaston Place, to show the readers that if you try hard, you will never fail.